Shell Several thought provoking programmes editing together library footage to illustrate how news was handled by the UK government when the BSE crisis occurred, and what lessons could be learned for the Shell corporation when they have to deal with major news stories themselves. Used as part of the Shell Business Week for their senior executives in the USA. Other topics included flooding and the Human Genome project.   NETA The North European Trade Axis was set up to promote the development of road, rail, sea and air trade routes across Ireland, northern England, Holland, Germany and Poland. The video illustrates the benefits of using these northern trade routes rather than going through the ‘overheated’ southern areas of these countries. The video was launched in Amsterdam with representatives of all five participating countries and is being used as part of an ongoing EEC initiative to develop the NETA trade routes.